ACMA Imposes Prominence Guidelines on Smart TVs

The ACMA TV Prominence Guidelines are designed to ensure that free-to-air television services are easily accessible and viewable on regulated television devices. These guidelines establish the minimum requirements that television manufacturers must meet to ensure these services are prominently displayed on devices.

The primary purpose of the devices must be the viewing of audiovisual content. This is assessed by considering several factors, including the device's hardware and form factor, user experience and software, marketing and promotional materials, and any supplementary evidence. For example, a smart TV or similar device marketed primarily for viewing audiovisual content would meet this definition.

The guidelines also provide guidance on how to determine whether a device meets the prominence requirements, considering aspects such as hardware features, user interface, and how the device is marketed in the marketplace. Additionally, it is noted that the ACMA may update these guidelines as necessary to reflect evolving device developments and the findings of research and compliance assessments.

**WHY? **

The ACMA's TV Prominence Guidelines have a significant impact as they ensure that free-to-air TV services are easily accessible and viewable on regulated TV devices. This is crucial to maintaining the relevance and accessibility of free-to-air TV in a market increasingly dominated by paid streaming services.

TV device manufacturers must comply with these requirements starting January 2026. This entails significant changes in the design, production, and marketing of these devices to align with the new regulations.

The guidelines reflect the evolution of devices and technology, ensuring that regulations remain up-to-date and relevant in a constantly changing technological environment.

**WHO? **

Therefore, the direct impact is on TV device manufacturers, consumers, free-to-air TV service providers, regulators, and legislators.

**CONCLUSION: **

The ACMA's TV Prominence Guidelines have a significant impact on multiple stakeholders in the media and technology ecosystem, ensuring that free-to-air TV services remain a viable and accessible option for Australian consumers.