The document issued by the Australian Communications and Media Authority (ACMA) establishes guidance for manufacturers on minimum prominence requirements for the primary user interface (PUI) of regulated televisions and streaming devices.

Its objective is to ensure that users can easily locate free-to-air television services in Australia and broadcast video-on-demand applications (BVOD apps).

The regulatory framework is based on the Broadcasting Services Act 1992 (BSA) and the Minimum Prominence Regulations 2024, which will come into effect for devices manufactured and supplied from January 10, 2026.

WHOM DOES IT IMPACT?

The direct impact is on device manufacturers, TV and VOD service providers, distributors and importers, and end users.

CONCLUSION:

The regulation strengthens the visibility of Australian television in an environment increasingly dominated by international streaming services, forcing manufacturers to redesign their interfaces, and guaranteeing users simple and direct access to domestic content.