On July 23, 2026, Innovation, Science and Economic Development Canada announced the launch of a public consultation focused on strengthening transparency for artificial intelligence (AI) systems and AI-generated content. This initiative is part of the Government of Canada’s commitment to advancing responsible and trustworthy AI, as outlined in the National Artificial Intelligence Strategy: AI for All.

The consultation seeks public input on several key areas, including the detection and identification of AI-generated content, informing individuals when they are interacting with AI systems, improving access to clear and consistent information about AI systems, and enabling the tracking of serious incidents related to AI. It also explores ways to better monitor the activities and interactions of AI agents, particularly as AI adoption accelerates across Canadian businesses and society.

The consultation is open to all Canadians and residents, including businesses, researchers, civil society organizations, and Indigenous groups, from July 23 to September 23, 2026. Feedback collected will inform the government’s next steps to ensure safe, responsible, and reliable AI deployment in Canada.

This initiative complements other legislative efforts, such as Bill C-36 (Protecting Privacy and Consumer Data Act) and Bill C-34 (Safe Social Media Act), which aim to enhance privacy protections and platform accountability in the digital age. The government emphasizes that strengthening AI transparency is essential for building public trust, supporting innovation, and safeguarding digital sovereignty.

This is a Medium Impact regulatory development as it is a public consultation with the potential to shape future binding requirements for AI transparency in Canada.

Key reasons for Medium Impact:

• The consultation could lead to significant changes in transparency obligations for AI systems and AI-generated content.
• It targets a broad range of stakeholders, including businesses, technology developers, and digital service providers.
• The outcome may affect product design, user notifications, and incident tracking for AI-enabled devices and platforms.

Who is affected?

Developers and operators of AI systems, social media platforms, businesses using AI, digital service providers, and end-users.

Conclusion:

While no immediate regulatory changes are enacted, stakeholders should closely monitor and participate in the consultation, as future requirements could have substantial compliance and operational impacts.